"When I intend to create something beautiful as I've never seen before, I wonder what and where the source of the design's power will come from.I wonder if what I have seen, learnt and been moved by will be the source, from which it develops unconsciously. If I am ready to admit that, I wonder where I can attain the confidence for my creations and how they should present themselves as adorable items that women should love to try on in the future. After all, I wonder if I will manage to learn from the past, our experiences and history. Is it impossible to do creative work freely with a blank heart and not be restricted? Working tirelessly toward this calling, we can gain experiences and a sense of the craft through accumulating a natural sensitivity. However, this too can prove the difficulty in creating inspiration, a truly explosive force. I wonder what in the world I should be improving on and take a great deal of care in every new generation. Since I established this brand while wondering thoughts like these, a decade have passed."
-ISSHI KANAMARU, Head Designer, Feral Flair
all images via Feral Flair